Strategy Evaluation for the Lloyd bank organisation Assignment

Strategy Evaluation for the Lloyd bank organisation - Assignment Example Lloyds heavily relies on its brand to achieve success, but also combines this with an excellent grasp of consumer needs (Bicker 2013: 51). As such, the company has formulated corporate objectives that are aimed at providing relevant, customised, and superior services to consumers in all categories. Over the years, the bank has realised that although its brand is strong enough to fuel its success, that alone is not enough to ensure sustainable growth in a rapidly developing banking sector. In lieu of this, the company has developed and implemented a customer satisfaction blueprint that is aimed at providing the best banking services to current and potential customers (Wilson 2013: 36). This blueprint is guided by efficiency, good ambience, excellent customer support, cordial customer relations, and a consumer engagement mechanism that is based on feedback and interaction. Lloyds’ customer satisfaction strategy has been instrumental in its current success, particularly due to th e bank’s ability to develop new, innovative services that improve service delivery. As the banking sector becomes more competitive, financial institutions realise that their service portfolios are becoming increasingly similar. This has prompted a shift to excellence in service, something that Lloyds has embraced as part of its corporate strategy. The UK and global banking sectors are experiencing numerous changes that are driven by innovation and technology. The rise in mobile and online banking is an example of a shift in focus that is driving growth in the sector. However, it is also becoming obvious that banks have fundamentally similar offerings and procedures. This also applies to the technological and innovation aspects of banking, which are now common in almost all banks (Casson & Rose 2014:35). For example, almost all banks in the United Kingdom have mobile and online banking services

About Destination Management Assignment Example | Topics and Well Written Essays - 4250 words

About Destination Management - Assignment Example It is the home for most of the national as well as the international based organisations and is also considered to be a significant commercial centre. It has been ascertained that millions of tourist visit London every year. It is worth mentioning that number of famous attractions dwells in the city. Amongst these Big Ben, Tower Bridge, London Eye, Houses of Parliament, Tower of London and Buckingham Palace among others are the few world renowned places that are located in the city. Apart from these, numerous events are also conducted in the city annually. The city has a good transportation system. It is regarded as among the safest destinations for visitors (Visit England, 2013).Correspondingly, this paper primarily intends to describe the emergence of destination development along with relating various theories and concepts to the city of London. 2. The Emergence of Destination Development and Consideration of Sustainable/Responsible Tourism Development A destination is duly regard ed as an area of tourist appeal which comprises attractions and accommodations along with support services. In other words, it can be regarded as a physical boundary embrace with distinctive images as well as qualities that provides a brand identity to a particular location recognisable by potential visitors (Visit England, 2013). The aspect of destination development is often considered to be a central theme especially from tourism perspective. It is worth mentioning that emergence of destinations, government policies, impact of development and marketing issues among others are the vital components that play an imperative role in destination development. It is strongly stated that a destination possesses the capability to motivate visitors to travel by and entail activities of interest to accommodate wherein visitors feel safe and secure. At the same time, shortage of tourism resources, obstructionist role often play by governments, inadequate infrastructure and ineffective promoti on are the primary determinants for destination development (Henderson, 2006). It is firmly stressed that destination development has viable influence on the notion of sustainable development. Broadly speaking, tourism activity considerably contributes towards the development as well as the growth of a particular location. It can be affirmed that sustainable development has greater interrelation with destination development. Correspondingly, destination development is accompanied with various significant factors such as quality environment, social interaction, cultural distinctiveness, security and welfare of visitors and host communes (European Commission, 2007). Thus, destination development is viewed as an important tool driven with economic development along with enhancing the quality life of tourists as well as host communities. 3. Application of Theories to the City Of London a. Stage of Development The mounting demand of national along with international visitors for spending their holidays has resulted in rapid development of tourist destinations. In order to understand the destination development stage, it is crucial to adopt the model propagated by R. W. Butler. According to Butler (1980), the development of a particular destination typically passes through six major sequences or phases. These stages can be identified as exploration, involvement, development, consolidation, stagnation and decline or rejuvenation (Butler, 1980). Diagrammatic representation of the aforementioned stages of destination development has been illustrated below. Source: (Butler, 1980). With this concern, it can be apparently observed that the city of